For a lot of people, one of the top new year’s resolutions is to get healthier and lose weight.
But often it’s a huge struggle. There is a reason why weight loss is such a big business – with all the supplements, pills, plans, and so on. Most of them don’t unfortunately work, and more often than not that’s often down to cravings, and the inability to resist them.
So the findings of a new piece of research might just be the trick you need to deal with those cravings that keep derailing you from sticking to your health goals.
According to this new piece of research, there, in fact, is a trick that can help stop your cravings in their tracks, and here it is – smelling your food.
There is a caveat to that though – you need to smell the food that you are craving (pizza anyone?) for two minutes or more.
Smell the junk food you are craving for two minutes or more to stop the cravings
If you just take a whiff, lasting thirty seconds or less, it will only tempt you more. This, of course, is the reason why most people struggle with their cravings – because we smell the food for a brief moment.
Why does this work (you might be wondering)? It works because our brain can’t really distinguish between the source of sensory pleasure. By smelling the food item for two minutes or more you effectively fool your brain into feeling satisfied, and that in effect gets rid of your cravings. As a result, it becomes easier for you to make healthier choices as you are not craving junk food anymore.
This new piece of research might be just what you need to kickstart your health goal and finally beat those cravings.
So the next time you feel a craving for some junk food, smell it for two minutes or more. It just might do the trick.
Thoughts, comments, suggestions? Share them below.
Reference: Dipayan Biswas, Courtney Szocs. The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases. Journal of Marketing Research, 2019; 002224371882058 DOI: 10.1177/0022243718820585
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